SEO stands for Search Engine Optimization. The main purpose of SEO is making your website familiar with the Search Engines. More explicitly, SEO is improving the quality of your web pages to achieve a higher search engine ranking in the search engines and bringing more organic traffic to your website. If you own a website, blog or online store, SEO can help you to grow your business and reach targeted customers. SEO is divided into two parts. They are on page optimization and off page optimization. Both of them have the same importance to achieve success in SEO.
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To understand how the SEO works, at first, you will need to understand how search engines work. The search engines find the contents from web pages and list them in a vast database. They depend on a number of factors to index the most relevant contents under the specific keywords and to show them to the users searching for the keywords. SEO helps the search engines to understand the relevancy of a web-page and determine whether it should be indexed or not.
Off page SEO or off page optimization means the actions that can be taken outside of the website to improve the ranking in the search engine. The example of off page SEO includes link building, social media marketing, social bookmarking, etc. Link Building is considered as the most crucial part of off page optimization. It’s a way to connect your website with the others to get the attraction of the search engines.
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A website is nothing without traffics or visitors. Without SEO, your website will not be revealed to the peoples who are looking for the services you are providing. Besides, if you own a business or online store, SEO will help you to connect with the customers seeking your service on a large scale.
It is the process of getting traffic from the free, organic, editorial or natural search results on search engines.
Conversion marketing refers to tactics that encourage customers to take specific action, converting a person browsing your website into a purchaser of your product or service.
Page load speed is the first thing you notice when you visit a website. SEO also optimized your website content, html, css, JavaScript and images.