WordPress site speed is a vital factor which should not be skipped. Internet users are too much impatient to wait a while for your website to load. They want quick and immediate results. As the statics say, half of the internet visitors terminate a webpage if it takes more than 2 seconds to load. On the other hand, 79% of the online shoppers say they never go back to a website if they have had trouble while loading the page. So it’s highly important to optimize your WordPress site to load faster.
If you have an online based business, then your main priority should be to create a positive impression on the customers of your company. Website speed is a crucial factor and your customers make an instant judgment about the business with it. If the website loads faster they consider the website as professional and reliable. It will help you to get a better conversion rate.
People may wait a while for the well-known authority websites for a while. On the other hand, they also tolerate small speed delays for the sites like Facebook and Google. But when it comes to the small businesses, they will not wait for the website to look. Rather than this, they will search for alternatives. The website speed is also considered as an important search engine ranking factor. So having a fast website will help you to grow your business too.
There is a little that you can do to optimize WordPress website speed with no basic knowledge about the CMS. However, you can seek help from an expert to fix your WordPress site speed. If you are looking for WordPress site speed optimization service, then we are here to help. Our expert team can help you to speed up your site more than 150% within a week.
You will need to speed up your website as a way of improving the visitors’ experience. When the speeds are increased, your potential clients will have an easy time navigating from one page to another
While you may be focusing on keywords and other SEO strategies, it is important to note that Google will also use the speed of the site to rank your site. As such, if your speed is boosted, this plays to your advantage and increases your rankings
Internet marketing is all about getting more clients to buy your products or services. Sadly, you will kill all your conversions if you have a slow website. When you boost your website speed, you will be able to increase your sales.
No one has the time or the patience to sit and wait for a site to load for minutes. As such, people will look for other alternatives. You do not want to be losing your site visitors, simply because your website is slow. You should decrease the time it take for the website to load. By so doing, you will be enhancing the customer experience. This will drastically improve your sales and marketing strategies. Eventually, this will result into higher traffic volumes and more conversions. Ultimately, you will be making more sales and generate more profits, which is the sole intention of all businesses. Here is a look at some of the reasons why you should improve the speed of your website:
Did you know that just a simple delay of 1 second in the page load time will result to loss of 7% of your potential conversions? It automatically means that an increase in the website speed translates to increased conversions
Improve SEO Rankings
Google appreciates a fast site and if your website loads faster, then you will rank higher on the SERPs. Improve your SEO rankings by ensuring that your website is fast.
Boost Your Sales
Are you looking to boost your sales? You need to optimize the speed of your site. Any mobile site that loads in 3 seconds or less will earn up to two times more revenue from mobile ads.
Improve Mobile Experience
Studies show that over 53% of mobile internet users will leave a page that takes more than 3 seconds to load. By increasing the speed of your site, you will also improve the mobile experience.
Improve User Experience
When a page takes more time to load, by just one second more, this affects the user experience. Actually, you will suffer about 16% drop in customer satisfaction, which reduces your conversions.
For any page that takes more than 3 seconds to load, 57% of the users will abandon it. This means that you will lose more than half of your possible conversions and the only way to reduce this is by optimizing the speed.
Lower Hosting Costs
Some of the measures that you will take to optimize your site’s speed will make it smaller. As such, you will reduce the hosting costs, which means a decrease in your expenditure.
Lower Bounce Rates
As long as the site is loading fast visitors will love to stay and go through various pages. If the site is slow, they will leave your site immediately, and never to return.